Thank you for stopping by, it's nice to meet you.
With over 15 years of experience in design, art direction, and leading creative strategy I have had a fulfilling career with a broad range of experiences. From web sites using tables and flash animations to designing for responsive and assets for app development, it’s an exciting time to be a designer!
I am passionate about understanding what motivates people. User experience and a strong and effective brand is in every facet of what I do, on-screen and off. It isn’t just about design, it’s creating meaningful and memorable experiences.
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My Work Experience
I came to my current position at WESCO Distribution in 2015, as a foundational member of a newly formed eCommerce team. Prior to coming on, there was little organized and measurable inbound marketing and a lack of a strong brand identity. It was an incredible experience to establish a brand guideline and build from the ground up a CRM and capabilities that didn’t exist before. I equated it to being in a start-up, but with the backing of a Fortune 500 company.
Before arriving at WESCO, I worked for more than 5 years as an independent studio owner developing brand and campaign strategies for large non-profits and mid-sized businesses. Blending my experience in both print and web, I strategized and executed multi-channel campaigns striking the perfect balance of traditional and new media. I had the pleasure of working with the National Aviary, PPG Paints, Weirton Medical Center, Barnesville Hospital and more.
Prior to working independently, I served as Art Director at Forge Communications, full-service marketing, and public relations agency in Pittsburgh. In this position, I conceptualized and created integrated marketing campaigns for clients in a vast array of industries including the Pittsburgh Port Authority, Bayer, the Western Pennsylvania Parkinson Association, Nova Chemicals, and Beaver County.
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A Little More About Me
I am naturally inquisitive and an intellectual explorer. There is nothing I love more than trying something new or learning something I didn’t know before. I nerd out on history too.
I push myself to find out what I am capable of and achieve (almost) anything I put my mind to. Last year at the end of March I signed up for a half-marathon in May to help a charity. I wasn’t really a runner prior to that, but I crash trained and finishd the race.
Additionally, I spend my time outdoors any chance I get, love attending concerts, cheering on the Pittsburgh Penguins, and savoring a really good coffee.
